Jollibee was launched in 1975 somewhere in Cubao owned by Tony Tan Caktiong. Jollibee name was inspired from a Disneyland character. Tony is a Chinese citizen and as we all know Chinese are diligent to all their craft. So Tony and management think of a bee since bees are very busy creatures. He wanted an image of a restaurant with employees working all over the place like busy-bees and where customers in turn joyfully take their meals. They used the word jolly and changed y to i and came up to a name JOLLIBEE. This was excerpt from a research on google.
Every Pinoy have eaten Jollibee products in all walks of life on almost all Filipino occasions most especially children's party. Jollibee is all over the country and overseas as well. Its commercials already has stuck on our memories. "I love you Sabado" and alot
The question is, why is it attractive to us mostly to kids and kids at heart. Is it because of its colorful mascot? Is it because of its products and services? Is it because it can be seen everywhere? Is it because it is convenient and fast to eat to its oulets? Is it because it is affordable? I could say that it is because of its appeal like a person with the so called x-factor. In your opinion what does bee have?
photo credit: http://t2.gstatic.com/images?q=tbn:ANd9GcS3PiQM2cwjTlEzFtbUyP6HUBV3ZQci3158KrcxTgzwDHPyIC7O-w
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